January 27, 2011
It looks like Starbucks is going to start serving alcohol. This isn’t new news. It was hyped last year, I believe. The company is just really putting feelers out there, as any good company should do when introducing a new product.
This, however, is a horrible idea.
Don’t get me wrong. I love me liquor. I love beer. A good wine is a thing of beauty. I love a good bar where the tables have just enough wear and tear to give them personality. I love bartenders that chat and joke around. I love classic rock or rock in general playing over the speakers or a live band doing a decent cover. That’s what a bar is all about.
Starbucks, I will not drink at your places of business.
Other places serve alcohol, and that’s fine. I expect restaurants, whose primary service is food, to remain clean and relatively quiet. A bar is a bar, though. Starbucks is no bar. I will not be able to enjoy a drink there. I’m sorry, but the general clientele at Starbucks scares me. A lot of them go because it’s trendy. I don’t go to a bar because its trendy. I go for the atmosphere and the affordable happy hour special.
Besides, I already know what’s going to happen if Starbucks goes into the beer, wine, and liquor business.
Prices will be criminal. Expect to pay $8-12 for a glass of wine or a bottle of beer. The cheap stuff, too. They’ll tell you it’s imported from some East German country you’ve never heard off and made with exotic hops or something like that, too.
Despite my coworkers being able to bring in a giant tank of coffee in the mornings, I don’t expect I’ll be able to get a Starbucks keg for lunch to share with everyone. That’s just unfair.
It’s corporate, so expect the same atmosphere in one Starbucks bar to be the same as the next: cold and calculated. Forget about the personal touches. One of my favorite bars, Average Joes, is about as down to Earth as you can get. While they polished themselves a bit, all the pictures are of local shows and the waiters and waitresses at least make an effort to be friendly. It’s dark, not gloomy, and they are successful because they actually introduce new features and shows based on audience feedback. Plus, they make a mean pizza.
Being Starbucks, the company will try to sell their beers and spirits as exotic, rare, and hand-made. It will develop a culture of douchebags who insist on only drinking the highest quality beer, much like pretentious bastards who will only drink their rare Jamaican blend harvested by left-handed pygmies and imported on the full moon. I love high-quality beer, but I’m not above drinking a Bud if someone offers it to me.
And finally, they’ll probably have some ridiculous naming structure for glasses of beer: shot, wide, slammer, and crudo.
And if you don’t know Mexican slang, look up the last one.
Okay, maybe this is paranoia, but I really can’t stand Starbucks. If you have to put THAT much stuff into coffee to drink it, you don’t like coffee. You like the toppings. It’s like people who say they like to drink but can’t stand anything stronger than a hard lemonade.
People who can’t drink anything harder than lemonade piss me off.
See you Monday, and keep sharing links! In the meantime, enjoy a bay deer squeaking.