April 19, 2012
I called it. I called it. I CALLED IT.
We no longer need performers. If you were thinking of being a singer, actor, or entertainer of any sort, you can just stop right now. First of all, 2Pac is alive. Yup. He lives… INSIDE A COMPUTER.
Actually, a digital recreation of 2Pac performed at Coachella. Not only that, but it seems as though other dead performers will be performing in the near future. This was inevitable. First we had digital characters performing to sold-out crowds. Okay, fine. Whatever. Then, Japan created a totally digital pop singer that actually fooled a lot of people for a few weeks. That’s when I got scared.
And now we’ve got 2Pac performing on a stage with Dr. Dre and Snoop Dogg. Behold.
Okay, so it wasn’t a hologram in the sense that we’ve got to think about it, but it’s close enough. And now we ask the $64,000 question…
How long until we can just manufacture celebrities? Not that long, it seems. While this project was estimated to cost between $100K and $400K, it doesn’t take a rocket surgeon to figure out that technology will likely drop in price like technology is known for doing. Expect concerts by dead rock stars in the near future.
No. Really. Coachella just announced next year’s show. Who knew Jim Morrison was still alive and kicking?
The next question, of course, is when will the artist become obsolete? Sure, you’ll still need technicians and programmers to make this kind of thing work, but when will we not need actual talented individuals to sing, dance, and perform for the crowd? How long until we have synthetic artists, totally artificial constructs?
The point where I will know my livelihood is in danger is when someone develops a program that writes, paints, or composes music, when a computer can be programmed with something akin to imagination.
Slippery slope? Nope. How much do you think publishers, record labels, and studios would kill for an employee that puts out material and never has to be paid?
Well, THIS is how I like to remember 2Ppac… His own voice, his own words.